Browsing by Author "Brady, Mairead"
Now showing items 1-12 of 12
-
Academic staff perspectives on technology for assessment (TfA) in higher education: A systematic literature review
Devitt, Ann; Brady, Mairead (2019)This paper presents a systematic literature review of academic staff experiences and perceptions of adopting Technology for Assessment OF/FOR/AS Learning in Higher Education. This paper is a qualitative synthesis of 65 ... -
Managing customer-centric information
Fellenz, Martin; Brady, Mairead (IGI Global, 2010)Despite many years of business-orientated information and communication technology (ICT) deployment, contemporary organisations continue to struggle with customer-centric implementation of new technologies that are profitable ... -
Marketing simulations: experiential learning in a simulated serious game for higher-order cognitive development
Brady, Mairead; Devitt, Ann (2015) -
Next generation ICTs and their impact on consumer behaviour and marketing: are we ready?
CLAFFEY, ETHEL; Brady, Mairead (2006)This paper seeks to provide an overview of some of the key attributes of next generation information and communication technologies (ICTs) that could directly impact on future consumer behaviour and by implication on ... -
A Preliminary Scoping Review Study of the Progress of Social Media Adoption as an Educational Tool by Academics in Higher Education
Brady, Mairead; Perez, Eva (2018)This paper presents a preliminary scoping review exploring the evidence landscape regarding academic staff experiences and perceptions of social media adoption as an educational tool in higher education. The goal of this ... -
Proceedings of the 6th Irish Game Based Learning Conference
Brady, Mairead; Devitt, Ann; Felicia, Patrick; Peirce, Neil (2016)Game-Based Learning is gaining a wider recognition amongst practitioners and industry, as a relevant and efficient tool to promote and support learning and change. This book is an invitation to explore and further ... -
Researching the role of information and communication technology (ICT) in contemporary marketing practices
Fellenz, Martin; Brady, Mairead (2008) -
Staff Use of Technology-Enhanced Assessment in Higher Education: A Systematic Review
Devitt, Ann; Brady, Mairead (National Forum for the Enhancement of Teaching and Learning in Higher Education, 2018) -
Symposium: A Guide to Curricular Redesign with an Assessment for Learning and Technology Perspective
Brady, Mairead; Devitt, Ann (2018) -
Technology-induced changes in consumer behaviour: a study of the impact of emerging ICTs on the consumer behaviour of the youth market
CLAFFEY, ETHEL; Brady, Mairead (2006)Young adults are the consumer of the future. They have been described as `the engine of growth? over the next two decades and `agents of change? in the world of marketing. Young adults inhabit an exciting and ever-changing ... -
Will the youth market revolutionise the marketing world? A call for research
CLAFFEY, ETHEL; Brady, Mairead (2006)The emerging interactive marketplace, characterised by high levels of heterogeneity, is giving birth to a new type of technology savvy consumer. The advent of this new consumer would seem to be making traditional approaches ...