Browsing by Author "Fraser, Simon"
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The Enterprise Intern Scheme: The role of students as ambassadors in peer-to-peer marketing and culture change
Fraser, Simon; Barron, Emma; Freeman, Paul; Hart, Katie (Senate HallDublin, 2006)This study evaluates a novel scheme in which students were employed to educate their peers on the benefits of enterprise skills and facilitate the promotion of entrepreneurship across the Newcastle University campus. In ...