Browsing by Author "Khan, Mohsin R."
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Challenges of E-Commerce Adoption Experienced by Pakistani SMEs: A Qualitative Analysis
Nazir, Muhammad A.; Roomi, Muhammad A.; Khan, Mohsin R. (Senate Hall, 2022)This study explores the various contextual challenges that SMEs face in adopting e-commerce in Pakistan. To satisfy the study aim, a qualitative method of research was selected, comprising semi-structured face-to-face and ...