Browsing by Author "Lerman, Michael"
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Product Differentiation at the Base of the Pyramid: Individual-Level Antecedents and Performance Outcomes
Nuhu, Nuradden; Lerman, Michael; Mmbaga, Nick; Gras, David (Senate HallDublin, 2018)Entrepreneurs at the base of the economic pyramid often follow an imitation strategy, whereby the products and services they offer are similar or identical to those of their competitors. Although mimicry is not unique to ...