Browsing by Author "Meyer, Marc"
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Chemdex: In Search of a Viable Business Model
Meyer, Marc; de Crescenzo, Neil; Russell, Bruce (Senate HallDublin, 2004)The case uses the dramatic rise and fall of a Web-economy company from 1997 to 2002 to help students consider the meaning and design of business models. The company, formerly known as Chemdex, and then Ventro, is now known ...