Browsing by Author "Močnik, Dijana"
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Indicators of Start-Ups' Adoption of Blue Ocean Strategy: Empirical Evidence for the Danube Region
Širec, Karin; Močnik, Dijana (Senate HallDublin, 2016)We empirically explore the differences between early stage entrepreneurs from the Danube Region who enter markets with high competition (red oceans) or low competition (blue oceans) in terms of their aspirations for ...