Browsing by Author "Radu Lefebvre, Miruna"
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Communication and Entrepreneurship: Influence Tactics in Business Support Situations
Redien-Collot, Renaud; Radu Lefebvre, Miruna (Senate HallDublin, 2015)Securing and improving the start-up process requires matching communicational strategies with business support objectives and situations. Over a period of five years, we did field research in a business incubator in the ...