Browsing by Author "Samsami, Mahsa"
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The Spiral of Innovating and Digitalizing: Innovation Shaped by Past Digitalization and Shaping Intention to Adopt New Digital Technology
Samsami, Mahsa; Schøtt, Thomas (Senate Hall, 2022)Digital technology in a firm enhances its capabilities and thereby may promote its innovation. In turn, innovation, for its full development and marketing, may benefit from adoption of new digital tools. Thereby the ...