Browsing International Review of Entrepreneurship: Volume 20, Issue 3, 2022 by Subject "SMEs|entrepreneurial characteristics|e-commerce adoption challenges|innovation|TOE framework|qualitative analysis|Pakistan"
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Challenges of E-Commerce Adoption Experienced by Pakistani SMEs: A Qualitative Analysis
(Senate Hall, 2022)This study explores the various contextual challenges that SMEs face in adopting e-commerce in Pakistan. To satisfy the study aim, a qualitative method of research was selected, comprising semi-structured face-to-face and ...