Browsing International Review of Entrepreneurship: Complete Collection, 2003 – by Subject "business model|innovation|entrepreneurship in a mature industry"
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Ready seafood: business model innovation and venturing in a mature industry
(Senate HallDublin, 2010)This case describes how two brothers transform their small business from lobster harvesting, to lobster distribution: to gifting centred around fish seafood. One of the brothers, John Ready, was an entrepreneurship student ...