Browsing International Review of Entrepreneurship: Volume 14, Issue 2, 2016 by Subject "blue ocean strategy|competitive strategy|innovation|sustainable profits|retailing"
Now showing items 1-1 of 1
-
Testing the Validity of Blue Ocean Strategy versus Competitive Strategy: An Analysis of the Retail Industry
(Senate HallDublin, 2016)We investigate the nature of the competition process in retailing by contrasting blue ocean strategy and competitive strategy. We develop a methodology to test the core assumptions of both these major schools of strategic ...