Browsing International Review of Entrepreneurship: Volume 16, Issue 1, 2018 by Subject "creation|new market|cognition|executive|entrepreneur|decision-making|protocol analysis|expert"
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Microfoundations for New Market Creation: Differences between Expert Entrepreneurs and Expert Managers
(Senate HallDublin, 2018)Within the growing literature on new market development, much work focuses on the industry, competition and firm units of analysis. In this paper we complement these understandings of how new markets unfold with research ...