Browsing International Review of Entrepreneurship: Volume 17, Issue 4, 2019 by Subject "market orientation|effectuation and causation logics|self-efficacy|entrepreneurial experience|novice entrepreneur|serial entrepreneur|repeat entrepreneur|necessity entrepreneurship|opportunity entrepreneurship|mediation effects"
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Entrepreneurial Market Orientation: Assessing the Roles of Self-Efficacy, Effectuation and Causation Logics
(Senate HallDublin, 2019)Knowledge about entrepreneurs' market orientation is crucial as it induces behaviour for the creation of superior value for buyers. In this paper, we examine if self-efficacy, a belief that a person can achieve challenges, ...