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dc.contributor.authorCowling, Marc
dc.contributor.authorLiu, Weixien
dc.contributor.authorYue, Weien
dc.contributor.authorDo, Hangen
dc.date.accessioned2024-01-27T19:24:35Z
dc.date.available2024-01-27T19:24:35Z
dc.date.issued2019
dc.identifier.citationMarc Cowling, Weixi Liu, Wei Yue, Hang Do, 'Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants', Senate Hall, 2019, International Review of Entrepreneurship, 17-36
dc.identifier.issn2009-2822
dc.identifier.urihttp://hdl.handle.net/2262/104706
dc.description.abstractMarket entry decisions are complex and involve high sunk costs with uncertain or risky outcomes. In this study we explore how the owner, firm, and competitive pressures shape this decision. Using a large UK data set of SMEs, we find that the preferred form of growth, and growth is not always desired, is expansion in existing markets. Key determinants of the decision to pursue a new market entry strategy are formal education, and large firm based market competition. Further, these decisions are made simultaneously not sequentially.en
dc.language.isoenen
dc.publisherSenate Hallen
dc.relation.ispartofseriesInternational Review of Entrepreneurshipen
dc.relation.haspartVol. 17, Issue 1, 2019eng
dc.rightsY
dc.sourceInternational Review of Entrepreneurship
dc.subjectmarket entry|firm growth|owner characteristics|competitivenessen
dc.titleMarket consolidation, market growth, or new market development? Owner, firm, and competitive determinants
dc.typeJournal article
dc.status.refereedYes
dc.description.affiliationMarc Cowling (College of Business, Law and Social Science, University of Derby, UK), Weixi Liu (Bath Management School, University of Bath, UK), Wei Yue (Brighton Business School, UK) and Hang Do (Kingston Business School, University of Kingston, UK)
dc.publisher.placeDublin
dc.rights.ecaccessrightsopenAccess
dc.format.extentpagination17-36


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