Browsing The Economic and Social Review, Vol. 08, No. 2, 1977 by Author "Davis, E.E."
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Issue differential - multidimensional technique for measuring components of attitudes towards social-issues
Davis, E.E. (Economic & Social StudiesDublin, 1977)The Semantic Differential (SD) technique, developed by Osgood, Suci and Tannenbaum (1957) is perhaps one of the most widely used instruments for tapping attitudes or perceptions towards a variety of objects. This is attested ...