Elucidating a Theory of Practice for Consumer Research
Citation:
Patterson, M., Murphy, S. (2013) ,"Elucidating a Theory of Practice For Consumer Research ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN :Association for Consumer Research, 180-181Download Item:
Abstract:
By addressing current conceptualizations of practice within consumer research, we suggest an alternative theory of practice that embraces subjective, context specific accounts of consumption. This alternative theory allows us reconnect with practitioners and the rewards they experience, consequently we link individuals to the social through the explication of external rewards.
Author's Homepage:
http://people.tcd.ie/smurph49Description:
PUBLISHED
Author: Murphy, Stephen
Type of material:
Journal ArticleSeries/Report no:
European Advances in Consumer Research Conference;Availability:
Full text availableSubject (TCD):
Consumer behaviour, societyMetadata
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